Heritage Luggage
IDEO X HERSCHEL|2020
LAUNCHED | 4 VERSIONS | 1 AWARD
BRIEF: Herschel Supply Company, the hipster, retro backpack and soft goods company, wanted to develop a new suitcase design for their luggage portfolio roadmap. They wanted a simplified, iconic hardshell suitcase that featured unique and innovative travel solutions for its customers.
BRIEF
OUTCOME: This line of luggage successfully launched with four versions, offering a fresh take on a famous brand style. With its simple form and multiple colorways, it won an industry award, solidifying Herschel's reputation for blending the brand’s classic aesthetics with modern functionality.
OUTCOME
ROLE: Senior Industrial Designer
TEAM: Marcelle van Beusekom, Thomas Overthun, Coline Prevost, Andy Deakin, Yeongkeun Jeong
ROLE & TEAM
Designed, but not designer.