Heritage Luggage
IDEO X HERSCHEL|2020
LAUNCHED | 4 VERSIONS | 1 AWARD
BRIEF: Herschel Supply Company, the hipster, retro backpack and soft goods company, wanted to develop a new suitcase design for their luggage portfolio roadmap. They wanted a simplified, iconic hardshell suitcase that featured unique and innovative travel solutions for its customers.
BRIEF
OUTCOME: This line of luggage successfully launched with four versions, offering a fresh take on a famous brand style. With its simple form and multiple colorways, it won an industry award, solidifying Herschel's reputation for blending the brand’s classic aesthetics with modern functionality.
OUTCOME
ROLE: Senior Industrial Designer
TEAM: Marcelle van Beusekom, Thomas Overthun, Coline Prevost, Andy Deakin, Yeongkeun Jeong
ROLE & TEAM
This checked hardshell luggage comes in two sizes - 67L and 95L. Built with 70% recycled polycarbonate, this hardshell luggage is impact-resistant and tough enough to handle all the journeys you're taking. Pack easily with the easy-access split design and internal storage features like zippered mesh sleeves and elastic garment straps. Smoothly and silently roll with the inset Hinomoto wheels. The low profile, retractable, multi-stage locking trolley handle makes it easy to grab and go. The inset Travel Travel Sentry® Accepted lock keeps your things protected. The simple design features the classic Herschel tag and diamond detail but is updated with minimal surface features to focus on color pop and allow for sticker customization.
This carry-on hardshell luggage comes in two sizes - 35L and 43L. It includes all of the same great features. Every piece is designed, built, and tested to last for a lifetime of travel.
Designed, but not designer.