Wireless Breast Pump
IDEO X WILLOW|2016
LAUNCHED | 2 VERSIONS | 4 AWARDS
BRIEF: Willow, a San Francisco start-up, wanted to create a wireless breast pump to allow mothers to continue living their lives while pumping for their children. After a successful launch, a second version was developed to replace the plastic storage bags with a sustainable and reusable option.
BRIEF
OUTCOME: This product has been highly successful, launching an initial single-use bag version followed by an updated version with a reusable milk container. With 4 design awards, it has solidified Willow's position as a leader in women’s health and enhanced its reputation for innovative products.
OUTCOME
ROLE: Junior Industrial Designer
TEAM: Elger Oberwelz, Joerg Student, Coe Leta Stafford, Jason Wilkins, Jesse Fourt, Jon Kaplan, Ross Lockwood
ROLE & TEAM
Motherhood doesn’t pause.