Fitness Trackers
NDD X FITBIT|2013
LAUNCHED | 3 VERSIONS
BRIEF: Following the successful launch of the Fitbit Force, Fitbit wanted to create the next generation of its fitness trackers. Fitbit wanted to create a shared design language for a three-tiered product family capable of reaching multiple customer demographics through colors and patterns.
BRIEF
OUTCOME: This line of fitness trackers launched with 3 versions, each targeting different levels of athletes and price points. Available in ten colors and three patterns, these products catered to diverse consumers and solidified Fitbit's position as a leader in wearable fitness technology.
OUTCOME
ROLE: Junior Industrial Designer
TEAM: Gadi Amit, Daniel Clifton, Erik Askin, Susan McKinney, Luke Mastrangelo, Scott Thibeault
ROLE & TEAM
Know your heart, define your fitness.