Fitness Trackers
NDD X FITBIT|2013
LAUNCHED | 3 VERSIONS
BRIEF: Following the successful launch of the Fitbit Force, Fitbit wanted to create the next generation of its fitness trackers. Fitbit wanted to create a shared design language for a three-tiered product family capable of reaching multiple customer demographics through colors and patterns.
BRIEF
OUTCOME: This line of fitness trackers launched with 3 versions, each targeting different levels of athletes and price points. Available in ten colors and three patterns, these products catered to diverse consumers and solidified Fitbit's position as a leader in wearable fitness technology.
OUTCOME
ROLE: Junior Industrial Designer
TEAM: Gadi Amit, Daniel Clifton, Erik Askin, Susan McKinney, Luke Mastrangelo, Scott Thibeault
ROLE & TEAM
Surge, the most advanced Fitbit tracker to date, features 8-sensor technology that combines all-day fitness tracking with GPS, heart rate monitoring, and smart-watch functionality. The design is a wide, thick tapered silicone form with a complex triangular surface pattern. It features a small LCD display, toggle button, heart monitor sensor, charging port, silicone tang, and metal buckle. The chosen lifestyle colors for the Surge were: Navy and Tangerine.
Charge HR is essentially the Fitbit Charge with an optical heart-rate monitor, a new watch-like buckle instead of little snap-on prongs, and a larger battery that can last up to 5 days. The design is the same tapered silicone form with a semi-complex diamond surface pattern. It features a small LCD display, toggle button, heart monitor sensor, charging port, silicone tang, and metal buckle. The chosen lifestyle colors for the Charge HR were: Navy, Tangerine, and Plum.
Charge is the next generation of the Fitbit Force. It features a better OLED display, longer battery life, and even notifications pushed from your phone to the device. The design is a tapered silicone form with a simple diagonal surface pattern. It features a small LCD display, a toggle button, a charging port, and an easy metal double snap. The chosen lifestyle colors for the Charge were: Navy, Burgandy, and Slate.
Know your heart, define your fitness.