ARA Modular Phone
NDD X GOOGLE|2014
CANCELED
BRIEF: Google ATAP, an experimental division of Google, wanted to develop a modular smartphone inspired by PhoneBloks. Frames and modules would allow users to swap out individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste.
BRIEF
OUTCOME: Despite its innovative potential and sleek design, this project was ultimately canceled, reflecting many of the challenges of the experimental nature of ATAP projects.
OUTCOME
ROLE: Junior Industrial Designer
TEAM: Gadi Amit, Inbal Etgar, Daniel Clifton, Eric Askins, Susan McKinney, Luke Mastrangelo, Sarah Adams
ROLE & TEAM
To reduce e-waste at scale.